Web development in the nineties was done by hand coding HTML. In the 2000s scripting languages like PHP and ASP.net was taking over as the web site development frameworks. Nowadays web sites are almost solely developed using CMS platforms like Wordpress or Wix.com. We believe that in five years, the development of a data warehouse is mostly be done through configuration and auto generation. We want to provide the data warehousing and BI analogue to the CMS platform to you. We call it Effektor.